Every product has a
Yours is... just okay.
Somewhere between brand HQ and your customers, things beyond your control have negatively impacted your “Knowledge Supply Chain”—the way your important sales information is being delivered—and it’s driving sell-through down. Let’s see where it’s gone wrong, and how you can fix it.
Your product is approaching its launch date but due to slow response, you’re unsure if your retailers are even aware of your brand’s latest release.
You’ve combatted Knowledge Delay by announcing to your retailers and their associates in real-time your latest product launch and promotions through Myagi’s mobile app in advance. As the launch date approaches, everyone everywhere is prepped and ready to sell.
You’re a few weeks into the launch now. Promotions have been miscommunicated and products aren’t selling as well as you’d hope. Your field reps are unable to reach all their stores, and you’re pretty sure that the packet you sent never made it past the store manager’s mailbox. Worst of all, there’s no way to track where exactly things are being held up.
Through Myagi you were able to upload key product information, sales training, planograms, and promotions—and it’s all easily accessible anytime they need it. All sales staff now have the accurate knowledge they need to confidently sell your products.
Since the last training session delivered by reps was months ago and existing material is outdated, sales associates have hardcore Knowledge Decay. With too many other brands competing for their attention, sales staff are already forgetting about your new product before they’ve even had the ability to sell it.
The feedback you received through Myagi has been used to optimize and craft your content and quizzes to keep the info fresh in your retailers’ minds. Through repetition and instant accessibility, product information is easily retained—and your sell-through heartily approves.
Like gossip, your message is growing more distorted through every step of your Knowledge Supply Chain—and by the time it reaches Sales Associates, they’re not even selling the same product you started with. They’re in desperate need of accurate information from you, but because you have no direct way to reach them, the innacuracies are impacting both sales and brand loyalty.
Through Myagi, you were able to ensure that the most up-to-date product information was delivered down your Knowledge Supply Chain all the way to the customer. Fantastic customer service and expert recommendations have made for some very happy shoppers.
Steven Townsend, New Balance
Sabrielle Lezeau, UNTUCKit
Warren Halliwell, Casio
Daniel Cooper, Callaway Golf
Loren Mason-Gere, Hammer Nutrition
Samantha Ben-Simon, Saucony
So how does it work?
Curious if Myagi can walk the walk? Click here and learn about how Myagi solves your Knowledge Supply Chain pain… no doctor visits required!
Frequently Asked Questions
Myagi is the only Sales Enablement tool out there that works for Channel Sales and helps you optimize Sell-through (and in some cases, Sell-in). We can still be used to educate and collaborate with your direct salesforce, but our bread and butter is the ability to connect not just to other teams in your same company but all your other retail partners so you can all sell better together.
What is a Knowledge Supply Chain?
The “Knowledge Supply Chain” is the path information takes to get from its start to end, across multiple companies and teams and people. If you’ve ever had issues with important knowledge not getting to the right place, not getting there in time, not being understood, or easily being forgotten, you probably have a broken Knowledge Supply Chain.
Is Myagi a Learning Management System (LMS)?
We can be used as a very functional LMS, yes—but there’s so much more to us, too. We categorize Myagi as “Channel Sales Enablement” software, which incorporates some of the core functions of an LMS to get the job done right.
How does it work?
Say, we’ve got a page you should click on :) The short answer: Myagi gives you the tools to 1) create and deliver knowledge, 2) select which groups receive it (even if they work somewhere else), 3) track when they open it and how well they understand & retain it, and 4) collaborate with them to improve it so that you can 5) make that sweet, sweet, sell-through money.
Who should use Myagi?
We primarily work with every Sales and Marketing role that has “improve sell-through” on their list of to-do’s. We’re in over 90 countries around the globe and in dozens of industries like Software, Restaurants, Beauty, Sports & Outdoor, Alcohol, Health, Hospitality, and Cookies… cookies are their own industry, right?
How much does it cost?
There are a few moving parts to our pricing, best to give us a call so we can fit to your needs.
- However, here’s what you WON’T be charged for:
- - Hefty commissions on pro deals
- - # of audience views (or any engagement, for that matter)
- - Uploading your own content (you’re unlimited, actually)
- - Reseller fees
Wait, you do Pro Deals?
Yep, ask us for a demo!
How long does it take to get started?
For brands it depends on your onboarding needs, but you can be sharing with your channels starting on day one. For most of your retailers, it takes less than 5 minutes to get training once you’ve sent them an invite.