EVERY PRODUCT HAS A
SELL-THROUGH STORY. YOURS IS…
Somewhere between brand HQ and your customers, things beyond your control have negatively impacted your “Knowledge Supply Chain”—the way your important sales information is being delivered—and it’s driving sell-through down. Let’s see where it’s gone wrong, and how you can fix it.
Your product is approaching its launch date but due to slow response, you’re unsure if your retailers are even aware of your brand’s latest release. Customers across various channels are demanding the new product. With zero knowledge or preparation for this launch, that’ll surely impact conversion. “If we wanted to go live with a new shoe, I would have to provide everything I needed 10 weeks in advance. But what if I don’t have all the assets 10 weeks in advance, or what if we need to change something in marketing 4 weeks out? There was a lot of inflexibility.” — Steven Townsend, New Balance
You’ve combatted Knowledge Delay by announcing to your retailers and their associates in real-time your latest product launch and promotions through Myagi’s mobile app in advance. As the launch date approaches, everyone everywhere is prepped and ready to sell. “The best part about Myagi is that we’re directly in the tool ourselves… It allows us to be more flexible with our delivery timeline… and it shortened it quite a bit, too.” — Steven Townsend, New Balance
You’re a few weeks into the launch now. Promotions have been miscommunicated and products aren’t selling as well as you’d hope. Your field reps are unable to reach all their stores, and you’re pretty sure that the packet you sent never made it past the store manager’s mailbox. Worst of all, there’s no way to track where exactly things are being held up. “Even simply accessing and creating a user login with other tools was a long-winded process… it was a frustration for everyone.” — Daniel Cooper, Callaway Golf
Through Myagi you were able to upload key product information, sales training, planograms, and promotions—and it’s all easily accessible anytime they need it. All sales staff now have the accurate knowledge they need to confidently sell your products. “If we have any issues or a particular piece of information we want to get to our ambassadors, all we need to do is make a video and it will instantly be accessible.” — Warren Halliwell, Casio
Since the last training session delivered by reps was months ago and existing material is outdated, sales associates have hardcore Knowledge Decay. With too many other brands competing for their attention, sales staff are already forgetting about your new product before they’ve even had the ability to sell it. “We didn’t want all the hard work we had put into creating great customer experiences with Hammer, either in our store or over the phone, to be lost in our retailers.” — Loren Mason-Gere, Hammer Nutrition
The feedback you received through Myagi has been used to optimize and craft your content and quizzes to keep the info fresh in your retailers’ minds. Through repetition and instant accessibility, product information is easily retained—and your sell-through heartily approves. “As soon as we started with Myagi it was clear that our staff prefers it. Associates retain the information more because they are just happy to see someone different from the business.” — Sabrielle Lezeau, UNTUCKit
Like gossip, your message is growing more distorted through every step of your Knowledge Supply Chain—and by the time it reaches Sales Associates, they’re not even selling the same product you started with. They’re in desperate need of accurate information from you, but because you have no direct way to reach them, the innacuracies are impacting both sales and brand loyalty. “Some teams knew all the information and how to present the product, but then we would have emails from customers saying a store associate told them this or that, and it was not the same information.” — Larisa, Purity Cosmetics
Through Myagi, you were able to ensure that the most up-to-date product information was delivered down your Knowledge Supply Chain all the way to the customer. Fantastic customer service and expert recommendations have made for some very happy shoppers. “We are sharing the same brand, product, and tech across all of our dealers—not just in the US, but internationally. Myagi helps us standardize the information we share and ensure everyone is able to convey it clearly and confidently to their customers.” — Samantha Ben-Simon, Saucony
Frequently Asked Questions
Myagi is the only Sales Enablement tool out there that works for Channel Sales and helps you optimize Sell-through (and in some cases, Sell-in). We can still be used to educate and collaborate with your direct salesforce, but our bread and butter is the ability to connect not just to other teams in your same company but all your other retail partners so you can all sell better together.
What is a Knowledge Supply Chain?
The “Knowledge Supply Chain” is the path information takes to get from its start to end, across multiple companies and teams and people. If you’ve ever had issues with important knowledge not getting to the right place, not getting there in time, not being understood, or easily being forgotten, you probably have a broken Knowledge Supply Chain.
Is Myagi a Learning Management System (LMS)?
We can be used as a very functional LMS, yes—but there’s so much more to us, too. We categorize Myagi as “Channel Sales Enablement” software, which incorporates some of the core functions of an LMS to get the job done right.
How does it work?
Say, we’ve got a page you should click on :) The short answer: Myagi gives you the tools to 1) create and deliver knowledge, 2) select which groups receive it (even if they work somewhere else), 3) track when they open it and how well they understand & retain it, and 4) collaborate with them to improve it so that you can 5) make that sweet, sweet, sell-through money.
Who should use Myagi?
We primarily work with every Sales and Marketing role that has “improve sell-through” on their list of to-do’s. We’re in over 90 countries around the globe and in dozens of industries like Software, Restaurants, Beauty, Sports & Outdoor, Alcohol, Health, Hospitality, and Cookies… cookies are their own industry, right?
How much does it cost?
There are a few moving parts to our pricing, best to give us a call so we can fit to your needs.
- However, here’s what you WON’T be charged for:
- - Hefty commissions on pro deals
- - # of audience views (or any engagement, for that matter)
- - Uploading your own content (you’re unlimited, actually)
- - Reseller fees
Wait, you do Pro Deals?
Yep, ask us for a demo!
How long does it take to get started?
For brands it depends on your onboarding needs, but you can be sharing with your channels starting on day one. For most of your retailers, it takes less than 5 minutes to get training once you’ve sent them an invite.